Native application is launched by Betsson into the Nordic market

The company is one of the first to go to market with native real-money gambling application

One of the first to go to market with native real-money gambling application that offers gambling with real money to the Nordic market is Betsson.com.

Native applications for gambling, developed in the programming language of Apple, previously have been abandoned by Apple, but a recent change to its policy now allows those companies that have licenses for operations in the markets they are in to offer the platform.

The application of Betsson.com incorporates a Casino and a mobile Sportsbook will open up new opportunities in the market for the company like the push notifications.

The application is made available in the applications store for iPhone and soon tit will be available for Android devices too. In the near future are expected to launch native application for additional brands of Betsson.

“Through the new application our operating subsidiary is enabled to regain its position as a market leader within mobile development. We observe that smartphones gambling is growing very fast and it makes us confident that the form customers will choose in future are the native applications. For this reason our subsidiary puts a lot of effort into this kind of development,” said the Betsson AB’s chief executive officer Magnus Silfverberg.

There is also another sports betting product offered by Betsson AB.

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